Intent Signal Intelligence for Enterprise B2B Tech
Orchestrate your go-to-market motions to align to intent signals from your target buying centers
Sea change in Enterprise B2B Tech Purchasing Dynamics
Kinetik Solutions
- Kinetik works with enterprise B2B tech companies to develop a deep, fact-based understanding of their buying centers to optimize and orchestrate go-to-market strategies and motions
- Kinetik employs data science, sophisticated simulation, and visualization; to understand buying center composition by role, buying stage and activity, and real-time AI models to power customer data platforms
- Buying center intelligence solutions include conversion rate insights, end-to-end buying journey visualizations, success pattern analysis, and custom AI models to power Customer Data Platforms

Orchestrate high-impact engagement across the buying center with precision ABM, intelligent lead routing, and RevOps alignment

Power growth by understanding and acting on real-time buyer intent signals across the full customer decision journey

Move beyond vanity metrics—track true impact across every stage with full journey visibility attribution and revenue insights

Generate the buying center intent signals intelligence to realize the full potential of personalization and automation in engagement blueprints
“We are experiencing a Sea Change in Enterprise B2B tech buying. The way enterprises make purchase decisions has changed dramatically over the last five years; more executives involved, a greater number of touchpoints – both digital and in person, and a shift toward more self-service across the buying process. Working with Kinetik, BMC is deploying a next generation of GTM metrics to reflect this change in how we design and execute our GTM motions.”
Martyn Etherington
Chief Marketing Officer
BMC, Enterprise B2B Software





KinetikBuying Center Intelligence Solutions

Access Kinetik’s library of analytics and visualizations to jumpstart your data science foundation of your go-to-market transformation
Intelligent Intent Management
Accelerate buyer progression with AI-driven lead management, automated follow-up, and CRM-aligned processes.
GTM Alignment
Align strategy, teams, and tech across sales, marketing, and operations to win in the new GTM economy.
Decode demand with AI
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
b2b buyer intent
b2b buying intent
buyer intent
buyer intent data
buyer intent signals
buyer intent software
b2b buying intent data
b2b intent
b2b intent data
b2b marketing intent data
b2b purchase intent
b2b purchase intent data
customer intent data
sales intent
sales intent data
best intent data
ai buying intent signals
third party intent data
3rd party intent data
marketing intent data
intent data b2b
intent data companies
intent data for sales
intent data marketing
intent data platforms
intent data software
types of intent data
intent platforms
intent marketing
intent marketing software
intent signals
best b2b marketing strategy
marketing attribution platforms
intent signal modeling
buyer intent prediction
behavioral segmentation
natural language processing (NLP)
probabilistic modeling
predictive analytics
third-party data enrichment
entity resolution
identity stitching
AI-powered lead scoring
machine learning classification
supervised learning for intent inference
clustering buyer behavior
intent vector embedding
b2b buyer journey
b2b buyer journey stages
b2b buyer journey mapping
b2b buyer journey gartner
gartner b2b buying journey
gartner b2b buyer journey
forrester buyer journey
b2b sales journey
buying journey b2b
b2b customer buying journey
b2b decision journey
b2b decision making journey
b2b buying stages
b2b purchase journey
customer decision journey b2b
cdj model marketing
cdj customer decision journey
customer decision journey model
decision journey map
customer decision making journey
decision making journey
modern b2b buyer journey
mckinsey b2b customer decision journey
mckinsey consumer decision journey model
mckinsey customer journey model
mckinsey decision journey
customer journey framework mckinsey
gartner illustrative b2b buying journey
b2b it marketing
journey stage inference
sequential pattern mining
Hidden Markov Models (HMMs)
BiLSTM (Bidirectional LSTM)
transformer models for buyer journey
attention mechanisms for touchpoint relevance
customer journey analytics
sequence-to-sequence modeling
predictive journey pathing
funnel stage transition modeling
graph neural networks (GNNs) for buying group dynamics
behavioral intent clustering
RFM (Recency, Frequency, Monetary) scoring adapted to B2B
multi touch attribution
marketing attribution
lead attribution
visible attribution
attribution marketing software
revenue attribution model
attribution model tools
campaign attribution salesforce
marketing attribution model
b2b attribution modeling
marketing attribution analytics
marketing attribution tools
multi touch attribution algorithm
multi touch attribution software
multi touch attribution model
multi touch model
multi touch attribution example
multi touch attribution partners
multi touch attribution tools
multi touch revenue attribution
marketing revenue attribution
first touch attribution
marketo attribution
sales attribution models
multi-touch attribution modeling
causal inference
uplift modeling
Markov chain attribution
Bayesian networks
data lineage tracing
attribution window optimization
time-series regression
campaign performance forecasting
anomaly detection in engagement
AI-driven marketing mix modeling
explainable AI (XAI) for attribution
Shapley value analysis
econometric modeling
reinforcement learning for channel optimization
lead management system
lead management software
crm lead management
b2b lead services
b2b lead data
b2b lead tracking
b2b lead gen
b2b lead management software
lead tracking tools
lead management framework
lead management saas
lead management automation
lead management workflow
crm and lead generation
lead conversion system
lead to opportunity conversion
lead routing tools
lead routing definition
lead routing system
round robin lead routing
lead routing salesforce
salesforce lead assignment
salesforce lead management process
lead follow up software
automated lead assignment
leads distribution
leandata routing
leandata lead routing
leandata salesforce
leandata alternatives
account based lead generation
account based routing
lead scoring algorithms
routing optimization models
real-time engagement scoring
buyer group clustering
contact enrichment via ML
multi-instance learning (MIL)
predictive lead routing
AI-driven CRM enrichment
propensity to convert modeling
deep learning for lead qualification
rule-based vs. ML-based lead prioritization
knowledge graph for account mapping
entity linking for B2B records
automated deduplication algorithms
b2b go to market strategy
go to market strategy b2b
go to market strategy for b2b products
gtm go to market
gtm go to market strategy
gtm strategy for b2b
software go to market strategy
b2b go to market
b2b go to market plan
gtm strategy
revops
rev ops
revenue operations
revenue operations analytics
revenue operations tools
revenue operations companies
saas revenue operations
revops software
revops agency
revops platform
revops tech stack
revops methodology
revops implementation
forrester revenue operations
software lead management
software sales leads
software lead management
software go to market strategy
sales marketing alignment
marketing & sales alignment
aligning sales and marketing
AI-driven forecasting
revenue intelligence platforms
sales pipeline prediction
GTM orchestration AI
territory optimization algorithms
demand forecasting models
dynamic pricing engines
lead-to-revenue funnel analysis
decision tree analysis for GTM planning
AI-powered RevOps dashboards
NLP-based email classification
LTV (lifetime value) modeling
Monte Carlo simulation for GTM planning
AI workflow orchestration
prescriptive analytics for sales strategy