Buying Center Intent Signals Intelligence
Kinetik empowers enterprise B2B technology companies to modernize their go-to-market (GTM) strategies and motions through deep insights into targeted buying groups. Buying group intelligence includes buying group composition, buying stage and information requirements, and end-to-end visibility into buying group signals.
95% of enterprise B2B go-to-market strategies for aggressive growth strategies are disconnected from the operational reality of how their target buying groups prefer to buy
Significant number of enterprises encounter delays in sales cycle because their go-to-market motions are not aligned with buying center preferences and information requirements
According to Gartner’s research, 83% of strategists believe that execution is more important today than three years ago, yet 70% express low confidence in their ability to drive effective execution
Features
- Create scenario blueprint based on internal and external operational benchmarks
- Specify productivity driver deployment (e.g. personalization) and define range of operational impact
- Select current course and speed scenario built on historical actual performance as foundation for assessment
Benefits
- Evaluate 'art of the possible' scenarios with grounding in operational reality
- Align investment case with operational execution metrics and owners
- Secure commitment from functional owners to operational outcomes required to deliver growth
Kinetik Discover
Revenue Intelligence SaaS
$
500
Monthly
- Includes 5 Users
- Weekly outcome updates for continuous learning
- Integration with CRM, SFA, Marketing Cloud, and Third-party intent systems
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Popular
“We are experiencing a Sea Change in Enterprise B2B tech buying. The way enterprises make purchase decisions has changed dramatically over the last five years; more executives involved, a greater number of touchpoints – both digital and in person, and a shift toward more self-service across the buying process. Working with Kinetik, BMC is deploying a next generation of GTM metrics to reflect this change in how we design and execute our GTM motions.”
Chief Revenue Officer
Enterprise B2B Software
Kinetik stands out relative to pure play data science service providers in that they bring a deep understanding of Enterprise B2B go-to-market dynamics. This allows them to understand our challenges and design data science experiments highly tuned to our key issues.
We are modernizing the end-to-end go-to-market engine to build the data foundation for AI and refresh the tech stack to support automation and personalization. Kinetik is supporting this transformational initiative with data science driven micro-project that deliver near term value and inform the broader GTM transformation.
We realized that limitations in the data architecture was limiting our ability to discern cause and effect across the end-to-end go-to market model. Working with Kinetik, we are able to integrate customer, account, response, lead, opportunity, and third-party intent data to identify the success patterns for customer and prospect
Kinetik brought a combination of go-to-market strategy, domain expertise, and data science talent to accelerate proof points for our deployment of RevOps and revenue intelligence to support our overall go-to-market transformation.
Kinetik go-to-market optimization software
access kinetik library of analytics and visualizations to support your self-directed go-to-market transformation
Discover
Data science driven insights illuminate tactical performance within the end-to-end G2M perspective through cluster analysis, attribution, and lifecycle insights.
Architect
Design the blueprint for aggressive revenue growth by defining resources, actions, and outcomes for the scenario
Scenario
Analysis of won opportunities to determine the engagement dynamics and buying center compositions that most and least often result in wins and losses
Intelligence
Kinetik Intelligence AI Recommendation Engine suggests proven tactics and methods with greatest impact on historical performance
Perspective
Role based insights for executives with operational responsibility across the G2M model; from sales to marketing to strategy to channels
Foundation
Credibility requires a foundation built on a deep understanding of G2M design with granular performance history through time series analysis of weekly sales and marketing outcome data
