Intent Signals Success Patterns
AI models and conversion rate simulation provide deep insights into end-to-end customer journeys that are most likely to result in lead generation, conversion to opportunities, and wins
Incorporates uncertainty and prior knowledge (Bayesian Inference) to model the revenue and go-to market requirements for the growth strategy
Dynamic and adaptable forecasts that reflect the ever-changing Enterprise B2B Tech landscape
Clear rationale for allocating budget, time, and personnel, making it easier to get the business case approved and gain internal buy-in from stakeholders
Kinetik Scenario
Revenue Intelligence SaaS
$
500
Monthly
- Includes 5 Users
- Weekly outcome updates for continuous learning
- Integration with CRM, SFA, Marketing Cloud, and Third-party intent systems
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Features
- Monte Carlo simulation aligns business case approval with with operational outcomes
- Time-series foundation builds scenario blueprints on a foundation on historical GTM metrics Business Simulation Scenarios
- Operational benchmarks (both internal and external) delivers high fidelity scenario analysis with credible assessment of degree-of-difficulty
Benefits
- Analysis of response, lead, opportunity , segment, and account conversion rates from digital engagement to closed opportunities
- End-to-end visibility of go-to-market engine performance from initial engagement to sales outcome
- Interactive visualization with ability to filter by product, channel, campaign, or segment
“We are experiencing a Sea Change in Enterprise B2B tech buying. The way enterprises make purchase decisions has changed dramatically over the last five years; more executives involved, a greater number of touchpoints – both digital and in person, and a shift toward more self-service across the buying process. Business Simulation Scenarios Working with Kinetik, BMC is deploying a next generation of GTM metrics to reflect this change in how we design and execute our GTM motions.”
Chief Revenue Officer
Enterprise B2B Software
Kinetik stands out relative to pure play data science service providers in that they bring a deep understanding of Enterprise B2B go-to-market dynamics. This allows them to understand our challenges and design data science experiments highly tuned to our key issues.
We are modernizing the end-to-end go-to-market engine to build the data foundation for AI and refresh the tech stack to support automation and personalization. Business Simulation Scenarios Kinetik is supporting this transformational initiative with data science driven micro-project that deliver near term value and inform the broader GTM transformation.
We realized that limitations in the data architecture was limiting our ability to discern cause and effect across the end-to-end go-to market model. Working with Kinetik, we are able to integrate customer, account, response, lead, opportunity, and third-party intent data to identify the success patterns for customer and prospect
Kinetik brought a combination of go-to-market strategy, domain expertise, and data science talent to accelerate proof points for our deployment of RevOps and revenue intelligence to support our overall go-to-market transformation Business Simulation Scenarios.
