Buying Center Success Patterns
Forget attribution– map the entire engagement journey of the buying centers where you have been successful. Use those insights to design personalized journeys to target similar prospects
Key Features and Pricing
Features
- Analysis of buying center engagement on a weekly basis for up to 104 weeks prior to an opportunity being closed
- Comparison of Closed-Won opportunities to Closed-Lost and segment specific journeys
- Full engagement scope including digital, response signals, hand-raise motions, marketing leads, sales contacts and meetings, opportunity progression, and third party intent signals
Engagement Success Patterns
includes services to develop interactive visualization-
Data sourcing from up to 5 source systems
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Includes 3 days / month analytics on demand
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Executive summary report with benchmarks
“We are experiencing a Sea Change in Enterprise B2B tech buying. The way enterprises make purchase decisions has changed dramatically over the last five years; more executives involved, a greater number of touchpoints – both digital and in person, and a shift toward more self-service across the buying process. Working with Kinetik, BMC is deploying a next generation of GTM metrics to reflect this change in how we design and execute our GTM motions.”
Chief Revenue Officer
Enterprise B2B Software
